Certificate in Business Management

The Certificate in Business Management is designed for working professionals who want a cross-functional understanding of successful business operations. This course provides foundational business principles to broaden your professional skills and help you think and lead strategically within your division or across the organization. You will be introduced to five core topics associated with an MBA degree and will learn the “how” and “why” of business operations. You will leave with key concepts, tools, and techniques to help develop sustainable business strategies for your organization.

A full day will be devoted to each topic. Participants may register for daily sessions rather than the entire week. A certificate will only be awarded if the entire week is completed.

Embrace the five pillars of professionalism. Learn how when you earn a business management certificate.

April 20-24, 2020

8:00 am – 5:00 pm ET, Continental breakfast served daily at 7:30 am.

Center for Corporate Education

William & Mary

Raymond A. Mason School of Business

101 Ukrop Way, Suite 2002

Williamsburg, VA 23185

$3750* – all five sessions, certificate awarded

$850 – individual daily sessions, no certificate awarded (see Content section for the topics of the daily sessions).

*Preferred pricing available if 3 or more register from same organization.

Price includes: course materials, continental breakfast, lunch, beverage service, snacks, and parking, CEUs available on request.

April 3, 2020

Day 1: Effective Communication
  • Executive Presence
  • Your Personal Brand
  • Verbal and Nonverbal Communication
  • Storytelling and Persuasion
  • Communication Strategy
Day 2: Managerial Accounting
  • Understanding Financial Statements
  • Planning and Budgeting
  • Ratios and Analytical Tools for Decision Making
  • Financial Control Systems
Day 3: Business Strategy
  • What is Strategy?
  • Environmental and Industry Analysis
  • Internal and Situational Analysis
  • Business Level Strategies, Core Competencies and Benchmarking
  • Leadership Ethics
  • Strategy vs. Behavior, what’s the difference?
  • Developing Tools to Understand and Improve Decision Making
Day 4: Operational Effectiveness
  • Process Flow Analysis and Improvement
  • Waste Prevention Strategies
  • Managing Supply Chain Networks
  • Supplier Relationships and Risk Management
Day 5: Executive Leadership
  • Managing Up and Down within the Organization
  • Influencing without Authority
  • Developing your Personal Leadership Style
  • Leading vs. Managing
  • Leadership and Change Management

The Certificate in Business Management provides an overview of key topics required to enhance business competencies and successfully tackle business challenges. By completing this program you will:

  • Gain new credentials to enhance your career potential
  • Increase your business skills and techniques and begin using them immediately in your organization
  • Have a stronger understanding of best practices for cross-functional development and business operations
  • Expand your professional network by strengthening your personal brand
  • Increase your confidence as a leader in today’s business environment
  • Professionals interested in obtaining a credential from the second oldest college in the nation and one of only eight “Public Ivy” institutions in the nation
  • High potentials who are seeking a stronger foundation in current business theory and practice
  • Leaders who want to expand their knowledge in different functional areas
  • Technical professionals making the transition into management positions
  • Entrepreneurs who are seeking to develop their knowledge and understanding of business operations

No prior business skills or experience is necessary.

Ken White

KEN WHITE
Associate Dean, MBA & Executive Programs, Communication

For over 20 years, Dr. White has helped numerous Fortune 500 companies and professionals improve their tactical and strategic communication skills. Prior to working in higher education he was an award-winning sports anchor.

Susan Rucker

SUSAN RUCKER
Chief Financial Officer, W&M Business School Foundation

With more than thirty years of financial management experience, Rucker has managed high performance teams within both domestic and global businesses and businesses of over $100 million in revenue. She has provided leadership in business growth through both internal initiatives and acquisitions.

DAVID LONG
Associate Professor, Organizational Behavior

Dr. Long’s teaching and consulting focuses on introducing and demonstrating methods and strategies for improving organizations. Prior to earning his Ph.D., he served in the U. S. Navy as a naval flight officer and worked at Home Depot in business development and store management.

HECTOR GUERRERO
Professor Emeritus, Operations

Dr. Guerrero’s expertise is in the areas of business/data analysis, operations management, quantitative methods, modeling and simulation, and six sigma/statistics. Prior to entering academe, he worked as an electrical engineer for Dow Chemical and Lockheed Missiles and Space Company.

Bob Williams

BOB WILLIAMS
Clinical Lecturer, Leadership and Marketing

Professor Williams brings valuable executive leadership experience to the classroom from his years as VP of Marketing and Communication with Dupont, VP of Public Affairs for SanDiego Gas and Electric, and SVP of Marketing for Sharp Healthcare in SanDiego.

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Phone: 757-221-2291 | Email: cce@mason.wm.edu