Mike Savage Show Art

Episode 14: November 17, 2015

Mike Savage is Vice President for Marketing Solutions at DirectMail.com. He’s worked with some of the world’s top brands. In this episode, he shares his insights on digital marketing and how it affects customers and businesses.

 

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  • What DirectMail.com does
  • How he helps people engage customers and get new ones
  • What he does to leverage data and insight to drive decisions
  • How to define direct marketing and how it has moved in the digital realm
  • The big changes that have happened in digital marketing:
    1. Omnichannel – the ability to communicate with a customer over multiple platforms
    2. Integration – integration within budgets and departments in companies
    3. Customer Relationship Management – tools for managing and analyzing customer relationships
  • How much businesses should be spending on marketing
  • What is the best big thing in digital marketing
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