Jennifer DiMotta Show Art

Episode 63: November 29, 2016

The way we shop during the winter holidays and throughout the year continues to evolve. Consumers have many ways to buy from and interact with their favorite stores. Jennifer DiMotta is Vice President, Digital and Omni Channel, for bluemercury, a leading luxury beauty retailer. She spends much of her time and attention making sure her customers have a good experience with bluemercury, wherever they happen to be, and joins us today to discuss ways bluemercury – and other retailers – are connecting with their consumers.

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  • What is Omni Channel
  • How to know how customers are interacting with retail
  • The importance of engaging customers via video
  • What is the customers’ priority
  • What is the role of social media in marketing
  • Marketing consumable vs fashion products
  • Is digital a threat to brick and mortar
  • How to approach leadership in retail marketing
  • Do you have to love the product to be an effective marketer
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