Beth Comstock Showart

Episode 121: September 15, 2019

According to Forbes, she’s one of the world’s 100 Most Powerful Women. She’s been named to the 100 Most Influential CMOs list, and she’s a member of PR Weeks’ Top 20 Most Influential Communicators. She’s Beth Comstock, most known for her almost three decades at GE where she served as Chief Marketing Officer and later Vice Chair of Innovation. Her latest project is her award-winning book “Imagine It Forward: Courage, Creativity and the Power of Change.” Comstock visited William & Mary in late August where she was the featured speaker at the school’s annual opening convocation. During her visit to campus, she sat down with us to discuss effective communication, leadership, and the power of change.

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  • What was Beth’s path to business
  • What’s Beth’s approach to communication and its importance
  • What makes a good communicator
  • How did Beth get over her fear of public speaking
  • How to approach storytelling as an aspect of communication
  • What are highlights from Beth’s time at GE
  • Why did Beth write Imagine It Forward
  • Why are business leaders reluctant to change
  • How to approach change in a large organization
  • What are the five obstacles to achieving change
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